OK, so assuming that we (us little, geeky, leaders – with a small ‘l’ – of the digital revolution) all believe a positive change is going to come, how is it going to happen?
Do we march in to corporate businesses like The Change Police, demanding an end to all this management 1.0 way of doing things, and lining up detractors against a (fire)wall?
Or do we run it like a viral campaign, planting comments in a few choice places, choosing tastemakers and creating a gentle buzz (see 2gether08’s ice cream experiment).
There’s no doubt that, to be lasting, the change needs to come in an incremental, organic way.
So how to we persuade private business do this?
Euan Semple recently listed some reasons as to why most companies who try to do Enterprise 2.0 will fail.
Here are some challenges to each point:
1. Sure, it’s a matter of perception, but once Generation Y gets established in the workplace, fear of ‘technology’ won’t be an issue.
2. This is true, but given enough success stories, even the hardest of heads will be turned.
3. Managers have to experience the ‘Web 2.0’ way for themselves. And see the light. Only then they will realise that the underlying business culture needs to change.
4. See 3.
5. If early adopters are likely to be ground down, then it’s high time they got out and did their own thing.
6. Own goal, then.
7. Yes, but even the most lowly of us know that short-termism isn’t the answer to anything.
8. Very true. But see 1.