It’s nearly over! As you might know if you’re a regular reader of this blog, or if you’ve ever had the misfortune to bump into me after a hard day’s graft, for the past two years I’ve been working on a book looking at social media at work.
It started out with a focus on leadership…and then morphed a bit – because you can’t look at “leaders” without taking “followers” into account as well.
So it’s turned out to be a bit of a socio-cultural, anthropological snapshot of the contemporary workplace, with some practical business stuff and future-shaping trends thrown in. All looked at in the context of the digital/ social media/ Web 2.0 revolution.
The title is “Monkeys with Typewriters: myths and realities of social media at work” and the publication date is 1 December. There’ll be a launch event at Cass Business School on 9 December.
Why the monkeys? Well, it was probably Andrew Keen who got me started on that. He warned that monkeys with typewriters are authoring our future. And the more I looked into the monkeys with typewriter idiom, the more I liked it.
Because, of course, we are the monkeys!